So, What's Social Media?

Human ingenuity and technology have evolved into a symbiotic relationship, resulting in perpetual advancement and co-dependency. And this statement holds true with the growing ubiquity of the Internet and the explosion of social media today. The advent of readily available access to the Internet through cell phones, wireless Internet locations, and high speed Internet has allowed for the development of Internet devices that have now seemed to integrate themselves seamlessly into our lives. So in this article we will discuss what social media is and what it offers, how we got to where we are today, and how social media affects our daily lives.

I. THE DEVELOPMENT OF SOCIAL MEDIA

The development of social media didn’t happen overnight. There was an evolutionary process in the way the Internet delivered various information into our lives. So from the original BBS to blogging sites, social networking sites, and the ubiquity of niche social media, we’ll guide you through how we got here.

A video giving a history of social media:
http://janeknight.typepad.com/socialmedia/2009/10/a-history-of-social-media.html

An article with an annotated history of social media:
http://socialmediarockstar.com/history-of-social-media

A comprehensive and picture laden article that chronicles the evolution of social media:
http://www.webdesignerdepot.com/2009/10/the-history-and-evolution-of-social-media/

Additional resources:
http://janeknight.typepad.com/socialmedia/2009/10/a-history-of-social-media.html
http://www.itbusinessedge.com/cm/community/features/guestopinions/blog/the-history-of-social-media-part-i/?cs=39492
http://mashable.com/2010/07/09/google-social-media-attempts/
http://www.danah.org/papers/talks/MSRTechFest2009.html

II. SOCIAL MEDIA - DEFINED

Social media is technically a means for social interaction through the web. The ideological purpose is that it allows a free-flowing exchange of ideas and generate relevant user-based content. Many websites offer various methods of interaction with its members, and there are a variety of niches.

A layman’s guide to social media:
http://www.youtube.com/watch?v=MpIOClX1jPE

Here’s a video that describes the social media revolution:


This article is a guide listing some of the more visited websites and what they are used for:
http://webtrends.about.com/od/web20/a/social-media.htm

An infographic guide to various social media:
http://www.webdoctus.com/2010/01/25-mind-blowing-social-media-infographics/

Here an up to the minute guide on all things social media:
http://mashable.com/social-media/

Additional resources:
http://socialmediapathways.com/

III. THE IMPACT OF SOCIAL MEDIA TODAY

Individuals today have grown accustomed to accessing various avenues of social media on a daily basis. The reasons for doing so are to network, share your thoughts with the world, and keep up to date on the latest news. Social media is very much ingrained into daily life. Listed are various resources discussing social media sites, what they offer on a small (individual) and large (society as a whole) scale, and how this is rapidly changing our culture and the way we interact with one another.

A. The Impact on the Individual

A video guide on how to find quality content:

Finding High-Quality Content in Social Media

Carlos Castillo

A guide for an individual on how to navigate the social media waters:
http://boss.blogs.nytimes.com/2010/09/02/social-media-is-easier-than-you-think/

Another website dedicated to helping you get the most from social media:
http://thesocialmediaguide.com.au/

The potential for social media to overexpose individuals:
http://news.scotsman.com/scotland/Posting-to-social-media-sites.6513833.jp

Social media and its potential for negative psychological impacts:
http://moneywatch.bnet.com/career-advice/blog/other-8-hours/is-social-networking-bad-for-you/136/
http://www.socialtimes.com/2010/03/fight-social-media-addiction/

Along those very lines, here is the homepage of the Social Media Addicts Association:
http://stopwritingonmywall.com/

An advanced academic look at social media and how it relates to distribution and broadcast media:

Social Media: Creation, Distribution and Access

Ramesh Jain
2 videos

B. The Impact on Businesses

How companies many need to institute a social media policy for employees:
http://www.officingtoday.com/index.php?news=488

Social media and how it can be a vital part of your business:
http://www.readwriteweb.com/archives/social_media_for_business_who_is_doing_it.php
http://www.inc.com/articles/2010/01/30-tips-for-using-social-media.html

How social media campaigns can go wrong:
http://blog.hubspot.com/blog/tabid/6307/bid/6244/7-Reasons-Social-Media-Is-Bad-for-Marketing.aspx
http://www.blogherald.com/2009/05/22/when-social-media-campaigns-go-bad/

A video on the impact of social media and television:

Exploring Social Media Scenarios for the Television

Noor Ali-Hasan

C. The Impact on Society

Social media is continually transforming society, and its impact has benefits and downfalls. Here are some resources that details the enormous ways social media has changed and will continue to change society as a whole.

A look at how much social media has changed society:
http://www.shoutmeloud.com/how-much-has-social-media-changed-society.html

An article on a popular social media site and the impact it had delivering a live news feed from a censored country:
http://www.time.com/time/world/article/0,8599,1905125,00.html
http://www.foxnews.com/story/0,2933,526403,00.html

An article on the impact of social media and how it has changed the way we interact with each other:
http://freakonomics.blogs.nytimes.com/2008/02/15/is-myspace-good-for-society-a-freakonomics-quorum/

The potentially negative effects of social media discussed.
http://socialnetworking.lovetoknow.com/Are_Social_Networks_Harmful_to_Society

An introspective article taking a look at the possibility of sharing too much information and how it can impact us:
http://www.pamil-visions.net/social-media-and-society-decline/21927/

A slideshow article detailing how Barack Obama won the presidency utilizing social media:
http://www.slideshare.net/james.burnes/how-obama-won-using-digital-and-social-media-presentation

A video of the impact social media had on the New York City Mayor’s Race in 2009:


A look at the future and the possible positive impact of social media:
http://articles.sfgate.com/2010-07-03/business/21936680_1_social-networking-social-media-internet-society

Below is a video on the psychology of social media:

The Psychology of Social Media

Sam Gosling, Kate Niederhoffer
2 videos

Additional resources:
http://www.techipedia.com/2008/social-media-etiquette-handbook/
http://www.healthnews.com/family-health/social-media-addiction-possibility-for-your-teen-4207.html
http://www.socialtimes.com/2010/03/fight-social-media-addiction/
http://voices.washingtonpost.com/campus-overload/2010/04/fighting_a_social_media_addict.html
http://www.thinkpyxl.com/blog/?p=39
http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm
http://www.miamiherald.com/2010/05/24/1642093/be-open-to-social-medias-benefits.html
http://www.helium.com/knowledge/250873-the-negative-effects-of-facebook
http://www.slideshare.net/aykutkaraalioglu/negative-effects-of-social-networking
http://socialnetworking.lovetoknow.com/Negative_Impact_of_Social_Networking_Sites
http://www.takeonit.com/question/278.aspx